If “cool without trying” was a person, she’d be the downtown girl.
She’s got bedhead bangs, a half-drank iced coffee, vintage headphones, and an outfit that looks like she threw it on in two minutes—but somehow it’s better than anything you’ve pinned in weeks.
The Downtown Girl aesthetic is the current It-Girl vibe that city sidewalks can’t get enough of. Think: downtown Soho meets French-girl chaos. She’s part artsy, part moody, a little '90s, and totally unfazed.
So how do you channel her vibe? Let’s break it down the GARMS way:
1. Low-Key Layers
Downtown girls are layering queens. Slouchy layers over baby tees, cardis over slip dresses, and she owns a variety of button-downs that truly can do whatever she wants -- layer over, under, drape over the shoulder, tie around the waist, etc. Shop our best-selling tops to channel the look.
2. Nothing Too Perfect
The downtown girl isn’t afraid of a raw hem, a thrifted mini, or a slightly wrinkled top. Her vibe is intentionally undone. Pieces like our Emma Skirt hit that sweet spot between offbeat and cool-girl polish.
3. A Neutral Color Palette—with a Twist
She lives in black, white, grey, and beige—but always throws in one little pop. A cherry red bag or flats. Maybe she went over the top with a jewelry stack. Sound like your vibe? Our new bag arrivals have plenty of “quiet but different” pieces to build your wardrobe around.
4. Slightly Messy, Slightly French
Her hair’s in a claw clip, her nails are chipped (on purpose), and her lip balm is also her blush. Her outfit follows the same rule: elevated basics that don’t scream for attention. Our curated picks from pre-loved brands nail that “found it at a vintage shop in the East Village” energy.
5. She’s Not Dressing for the Algorithm
Downtown girls don’t post OOTDs every day—but when they do, they hit. Because they dress for themselves. That’s the magic. And that’s exactly how we style our GARMS collection: easy, expressive pieces that work for your mood, your plans, and your not-so-planned plans.
TL;DR: The downtown girl is effortless, a little unbothered, and a lot iconic. Want her closet? Start with ours. Because at GARMS, we don’t just sell clothes—we curate a lifestyle. And the downtown girl would obviously shop here ;)